Senior PMM · Vancouver, Canada

Bridging AI Strategy
and Market Impact

I am a product marketer that helps enterprise AI products cut through the noise. With over 10+ years of experience in product marketing, digital marketing, product management, sales enablement, and pricing strategy - I excel in creating compelling narratives that move buyers, energize sales, and most importantly WIN markets.

10+
Years Experience
SAP
AI Platform Marketing
3
Languages
2K+
LinkedIn Followers

Storyteller.
Builder. Teacher.

I'm currently a Senior Product Marketing Manager at SAP, where I lead go-to-market strategy and customer adoption for AI capabilities on the SAP Business Technology Platform. My work sits at the intersection of enterprise technology, analyst relations, and commercial storytelling.

Over the past decade I've worked across B2B SaaS, digital marketing, and data analytics — always with an eye on how to make complex technology feel inevitable to the right audience. At SAP, that means translating technical platform-level AI capabilities into content, campaigns, and narratives that land with CIOs, developers, and procurement leaders alike.

Outside of work, I am a Product Management and Digital Marketing instructor at BrainStation, teaching and mentoring new aspiring professionals in the tech industry.

Go-to-Market Strategy AI & Platform Marketing Website Optimization Executive Messaging Content Marketing Campaign Strategy Analyst Relations Sales Enablement
Quick Facts
📍
Vancouver, BC
Canada (Open to global remote)
🏢
SAP — Business Technology Platform
Senior PMM, Focusing on AI Adoption
🎓
University of Toronto
Majored in English Literature
🌐
English · Korean
Native bilingual + Mandarin
Certifications
🏅
SAP Certified – BTP Positioning, Gen AI Developer
Jan 2026
📊
Data Analytics: SQL, Python, Data Visualization
BrainStation · Mar 2025
🔍
Google Marketing Platform - Search, Analytics, Video
Certified

Where I've Made Impact

A snapshot of the work I'm most proud of — across AI marketing, analyst programs, and enterprise GTM.

🤖
Led AI GTM for SAP
Owned end-to-end go-to-market strategy for SAP's AI platform capabilities, including Joule and embedded AI across BTP services.
📊
IDC AI Maturity Framework
Architected a 5-level enterprise AI maturity model and partnered with IDC on primary research, turning analyst data into a scalable content engine.
🏆
Award-Winning Digital Marketing Campaign
Won Best Paid Search Campaign at the International Performance Marketing Awards — leading cross-functional strategy, measurement, and creative for a global client.
🎤
Executive Keynote Enablement
Built messaging frameworks and presentation assets that have equipped C-suite speakers at SAP Sapphire, TechEd, and regional summits across North America.
📰
Edelman Employee of the Year
Recognised for relentless curiosity and cross-functional collaboration while driving digital and paid media programs for enterprise and consumer brands.
🌏
Public Service & Community
Former IAB Canada Council member and City of Toronto policy advisor. Brings a civic lens to technology — understanding how platforms shape people, not just pipelines.

Career Timeline

Over a decade shaping how technology brands connect with the market.

Senior Product Marketing Manager
2025 — Present
SAP · Business Technology Platform · Vancouver, BC
Lead product marketing for AI capabilities on SAP BTP — including Joule, embedded AI services, and the SAP AI Core suite. Own the full GTM motion: market research, competitive positioning, messaging architecture, analyst engagement, sales enablement, and field activation. Key owner of AI narrative for Sapphire and TechEd flagship events. Partnered with IDC on primary AI maturity research, translating enterprise data into strategic content programs.
AI Platform GTM Executive Messaging Analyst Relations Sapphire & TechEd Website Optimization
Senior Product Manager · Revenue & Digital Marketing Lead
2021 — 2025
TELUS · Vancouver, BC
Led digital product strategy, growth marketing, and customer engagement initiatives across technology platforms, driving adoption, digital revenue growth, and customer experience optimization.
Revenue Marketing Lead Generation GTM Strategy Sales Enablement Website Optimization
Account Manager · Digital Marketing Consultant
2020 — 2021
iQuanti · Toronto, ON
Developed data-driven digital strategy and audience engagement programs for enterprise Fortune 500 clients, supporting brand growth, acquisition, and digital performance optimization initiatives. Won the International Performance Marketing Award for Best Paid Search Campaign in 2021.
Consulting Digital Marketing Strategy Web Analytics Website Optimization
Digital & Performance Marketing Lead
2018 — 2020
Edelman · Toronto, ON
Led performance media execution, combined with PR strategies for a portfolio of enterprise clients, spanning paid search, programmatic, SEO, and social channels.
Paid Search Programmatic Performance Media Award-Winning
Digital Marketing Consultant
2015 — 2018
Various Agencies · Toronto, ON
Early career roles across digital marketing and strategy agencies, developing expertise in search engine marketing, content strategy, analytics, and multi-channel campaign management for B2B and B2C clients.
SEO/SEM Content Strategy Digital Analytics

Selected Work

High-impact programs that shaped product narratives, analyst relationships, and market presence.

AI GTM 2026
Sapphire 2026 AI Innovation Portfolio
Led the product marketing workstream for SAP's flagship annual conference, curating and positioning 20+ BTP AI innovations across Q2–2H 2026. Developed top-6 highlight narratives for keynote, field teams, and media — ensuring a coherent "AI for every enterprise" story across all touchpoints.
  • Positioned 20+ AI innovations across a unified narrative arc
  • Built top-6 highlight deck used in keynote prep and press briefings
  • Enabled 10-person booth team with per-session talking points and demo flows
Positioning 2026
BTP AI Executive Messaging Architecture
Developed a comprehensive messaging framework for SAP BTP AI — spanning CIO, developer, and LOB buyer personas. The framework defined core value propositions, competitive differentiators, and proof points at each stage of the buyer journey, forming the backbone of all external content and sales enablement materials.
  • Mapped messaging to 3 distinct buyer personas across the enterprise hierarchy
  • Created competitive positioning against Microsoft, Salesforce, and ServiceNow
  • Adopted as the authoritative messaging source for EMEA and APJ field teams

Core Competencies

A full-stack marketing skill set built for enterprise technology and AI-era go-to-market.

GTM & Strategy
Product Marketing Strategy
Positioning & Messaging
Launch Planning
Competitive Intelligence
Content & Storytelling
Executive Narratives
Analyst Relations
Content Planning
Thought Leadership
Data & Digital
SQL, Advanced Excel
Paid Search / SEM
SEO Strategy
Marketing Analytics
AI & Technology
AI Agent Development
SAP BTP
Generative AI Tools
Python / Data Scripting
Events & Enablement
Event Marketing
Sales Enablement
Field Marketing
Campaign Management
Languages
English
Korean
Mandarin

Let's Connect

Open to conversations about AI marketing, enterprise tech strategy, and speaking or advisory opportunities.